I really feel as though there's a massive gap in the market. All of my favorite books are new - Walking Dead, Invincible, the Brian K. Vaughan stuff and everything, you know? Books that really excite me are the new ones. I dearly love Superman and Batman, but even I, right, the guy who has the Superman's cape on the wall in my bloody hall, right, even I am starting to see that I love them like I love Sherlock Holmes. They belong to another era now, you know? I think the reason they don't sometimes sell is that they belong to another era. And it's an era I'm madly in love with, but I can appreciate that 12 year olds maybe aren't. I think… it's almost gone, that stuff. There's almost no interest in it, which is a real shame. I just wonder if maybe they belong to the 20th century.
This started out as a simple opinion piece and grew fairly lengthy. I didn't realize I had that much to say on the topic of how the industry evolved to its current state. Hit the jump for the full diatrab and feel free to comment with your opinion as I'd like to hear what others think of the current state of the industry, its refusal to let go of older workhorses, like Superman, and general remarks.
Many longtime Superman fans will jump right up and list a dozen different stories that they think will prove him wrong, and I'd probably agree most of those stories are excellent as well, but does one good story every five years validate the four or five issues a month that are well below average quality simply because just about everything you can say about Superman has been said?
Some of the comments for the IGN article point to All-Star Superman as how Superman should be written. It's an Elseworlds tale. It forgoes all continuity and puts Superman in situations he cannot be in the regular DCU. Is it incredible? Yes, possibly the best book on the market...when it comes out.
What About DC?
DC is terrible for stagnation in their universe. I suppose since their characters have existed roughly twice as long as every other Marvel character can do that to a company, but Warner Bros can also be blamed. WB has a large say in how Superman and Batman are handled. They want a character they can sell merchandise for. You can't have the character drastically change, go evil, turn darker or any other significant change that would affect merchandising, marketing and licensing properties. They don't control every single aspect of the company, but when a character becomes more of a cash cow and property than a character or story, there's a problem.
What About Marvel?
In contrast, Marvel has existed for a relatively short time compared to DC. They are fresher, so to speak, in people's minds compared to DC's. Marvel's characters are also flawed and more realistic, as far as comic book characters can be, than DC's, with the exception of Batman, the most 'Marvel-like' character DC has and thus, the one that's handled the transition throughout the years the best in the DC stable.
Concerning Spider-Man
Even though Marvel is the young gun, Spider-Man's tank seems to be running dry. Ultimate Spider-Man is great, but it's basically rehashing everything that came before with some new twists. Spidey's rogues gallery is in shambles and most every single villain is damaged goods now. Brand New Day is a reversion to 1970 or there abouts.
There are two Spider-Man stories I can think of off the top of my head that I would consider to be excellent in the last 10 to 15 years. The first, surprisingly, is a recent Sensational Spider-Man story that featured Mary Jane stalling some capekillers in a diner while Peter makes his way to meet up with her. The other is Amazing Spider-Man #400, featuring the death of Aunt May before magic and actresses and other crap erased this from existence. Did I like, and note you can like something without it being an All-Star Superman level of quality, other Spidey stories along the way? God yes, but they were far from Spidey's hay day back in the Stern and Romita era or earlier.
When's The Retirement Party?
I honestly don't think every character needs to be written off into the sunset, but there came a time, and we can probably pinpointed it if we wanted to around the death of Gwen Stacy or maybe marriage of Peter and MJ, that Marvel and DC both stopped evolving. It's like someone came in and turned the switch and everyone was forced to stay exactly the same for 30 or 40 years.
Why didn't Peter and MJ move on and have children? Why hasn't Superman aged and taken over the Justice Society? Why hasn't Batman grown older and either retired or become the grizzled DKR version of himself? Even if they didn't want to be that radical in their approaches, why has everyone stopped?
Spider-Man is easier to do this with, so I'll focus on him. Stan Lee created Spider-Man. He was a teenager in high school. He aged and moved out of Aunt May's, entered college and he left the title in other people's hands with Spider-Man a very different person from when the book started. Then they killed Gwen Stacy. Game over man, game over! We've been hearing about that damn bridge for 30 years now because, while 100 issues were equivilent to about 7 years of his life, the other 400 (and that's only counting ASM!) are equivilent to 3 or 4 years. I guess it's hard to get over someone when time stops moving.
Superman is similar, but I can't figure out what origin we're using this week, so I'll just say he was high school jock, left for university, became a reporter and went to Metropolis. He acted like a bumpkin and pretended to be human for about 50 years while trying to shack up with Lois Lane. Then he reveals it was all a lie to her and they get married. Now, their relationship is dead. There's no romance, no tension. She's Lois and he's bumpkin by day, Superman by night. Oversimplified, but nothing has changed outside of numerous revamps and origins that all lead back to zero. I don't think Super-kids are the answer, but there's no drama from villains - he's Superman and they can't compete - and there's no drama from relationships and they just keep retelling the same old Lex Luthor stories followed by years of non-Superman level threats. It's like Batman said, Superman hasn't inspired anyone since he died.
Manga Model
I look at manga and think how diverse the number of genres they have. Naruto and Dragonball Z are not the only manga ever created and no where near representative of the manga industry, which is a multi-billion dollar industry compared to the million dollar US comics industry. Even if we look at Dragonball, it started out with the main character as a child, followed him through the years, had a time jump and then had some adult adventures where everyone got married, had kids, aged and the kids grew up. It was progressive and engaging without relying on nostolgia to keep it going. Many series are finite and tell a story and then end it. If there's more to tell and the series sold well enough, the author will release a new book. These can be crime, super hero, action, romance, teen or comedies, it doesn't matter over there.
At some point the US market put a foot down and said no more new books! We want the same bankable commodity forever more and that was it. We get the odd book that launches, gets praised and then falls back down into cancellation, but we still gotta keep collecting that Superman, Batman and Spider-man!
Look at Morrison, Millar, Ellis, etc
Take a look at the list of the most popular writers in comics. People like Grant Morrison and Mark Millar aren't loved, or hated in some cases, because they tell safe, boring rehashes of old stories. Much of their work is termed revolutionary or unconventional or genius, to name a few descriptors. Morrison in particular must be on some serious drugs based on the insane stuff he comes up with. These writers turn the medium on its head and that is why they are popular.
Morrison's All-Star Superman isn't popular because it's Superman. It's popular because it's new and unique and a completely different take that couldn't be told in the DCU and features a Superman that is mallable and has a personality and, to be honest, could be swapped with any generic hero and the story would still be incredible because this isn't the Superman everyone knows. It's just a guy in the same suit that is in an incredible story when you compare him to the wooden personality version in the DCU.
To continue with Morrison, his New X-Men was so revolutionary that it turned the mutant world upsidedown and made a lot of old characters new again. It was so incredibly good and definitive, when taken as a whole as there were some duds in the run, that no writer could follow up on his work without running it into the ground. It's the single reason Marvel was forced to retcon most everything. No one could possibly follow that up with such high concepts and ideas with the exception of Marvel having an Ellis or what have you on deck to take over.
Just look at Ultimates for a perfect example of what's wrong with today's writers. Millar is exciting, genre blending and defying with high concepts and a mix of real world and comics. Loeb is old fashioned and should be put out to pasture. He merely apes other, more contemporary writers in an attempt to be edgy and relevant in a world that passed him by while basically going way over the line in terms of shock value nonsense. Sales back him up, but it will only delude the franchise in the long run.
Conclusion
Yes, an actual conclusion to this manifesto! Many new readers will wonder what the hell I'm talking about, but older ones will recognize how stagnant and redudant many books have become over the years and are constantly rewarded for it out of blind loyalty, to which I am guilty of along with everyone else. Comics in the US came to a point where they could either expand or stick with what works and they gave up on any kind of future and put all the money on a two legged, blind horse and we are left with what you see today, a rather uncreative, on the whole, industry with little diversity and miniscule sales and consumer recognition and the 'for kids' stigma.
I honestly wish we had some growth. I look at the MC2 universe with Spider-Girl and the numerous legacy characters and wish Marvel had become something like that. Same thing for DC. I'd rather a Kingdom Come-esque legacy character ridden future and a greyed, retired Superman, albeit maybe a little less bleak, than the merry-go-round of redundancy that we have today.
Will I keep buying books and supporting this? You bet ya, but that doesn't mean a little part doesn't die everytime I do.












































